10th Annual 40 Under 40 Awards

Marketing for the Right Cause

Denise Mahaffey is the founder of Malama Marketing. Malama is a Hawaiian word meaning “to care for” and Mahaffey’s firm is a leader in optimizing, fundraising and designing effective cause-marketing programs. National campaigns have included producing and delivering more than 625 computers to needy homes and schools through TIG and Magic 92.5 FM’s Computers for Kids programs and supporting the NFL’s Youth Sports Clinic. Her firm’s services include business development, marketing consulting, advertising, public relations and online campaigns. She has provided pro bono marketing and fundraising to several nonprofit organizations including, among a long list not mentioned here: Juvenile Diabetes Foundation, Cystic Fibrosis, Muscular Dystrophy Association, San Diego Children’s Hospital, Boys and Girls Clubs of Carlsbad, Loma Linda University Children’s Hospital, the Deacon Jones Foundation and Stan Humphrey’s Celebrity Classic. Earlier this year, Mahaffey helped expand The Good Ol’ Gals business networking organization by establishing and leading its newest chapter in Del Mar.

Malama Marketing Featured in VerticalResponse Case Study

Background
Malama Marketing was founded in 2005 and prides itself on having a full circle approach to business. To them that means providing affordable and effective services that empower their clients to grow.

Malama Marketing works with clients in a variety of industries: computer systems integration, printing, non-profits, hotel/hospitality, pet products/services, biotech services, travel, and many more.

Denise Mahaffey, founder of Malama Marketing, had the pleasure of living in Hawaii before she started her company. Her logo reflects the time she spent there and is a depiction of the Hawaiian Ulu, which is the symbol for abundance. And the word 'malama' translates to 'to care for'. She established Malama Marketing using these symbols as her inspiration. "When growth is achieved, healthy businesses can then support their community through outreach initiatives," said Mahaffey...